How to Respond to Negative Reviews to Drive More Bookings

How to respond to these naysayers

Shoulder season is a great time to do some maintenance on your property and your online presence—after you take a breath, that is! If you’ve been putting off responding to guests’ feedback, now’s your moment. To help, we’ve put together a handy guide for responding to reviews that could maximize conversion rates in the future. […]


Last Minute Labor Day Inspiration

Simpson House Inn

Sunny days decrease, warm sweaters re-surface, and pumpkin spice lattes are once again featured at your local coffee shop: summer is coming to close. However, don’t mourn its passing just yet, because most Americans, including myself, think of Labor Day weekend as one last festivity to wrap up the season. The proactive booked their travel in advance […]


The Billboard Effect: Evolving Perspectives

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If you’re an accommodations provider, you’ve probably heard of the billboard effect. Here’s how it works. You list rooms with an online travel agency, or OTA, and your property receives extra visibility. It even sees an increase in direct bookings. In other words, the online travel agency is working like a giant, online billboard for […]


These Properties Score Highest On Organic Search: Find Out Why

Three Property Views

We’re going to let you in on a little secret. Here are three of BookingSuite’s top-performing sites when it comes to organic search. That means that out of thousands and thousands of properties, these ones get the highest number of clicks into their booking engine via organic search terms. That, of course, leads to more […]


Is Your Website Doing Its Job?: The Only Three Things You Need to Know

Content Content Content

You’re too busy to take a crash course in website design, but you need to know if your property’s site is worth the investment. Enter BookingSuite. We’ve combed through tons of best practices, guides and case studies to give you a website assessment tool for the hospitality industry. You can forget all the technical jargon. […]


Christmas in July?: Why You Need an Editorial Calendar

Santa finally gets his Vacation!

With guests checking in, bookings to be managed and all of the day-to-day responsibilities and operations, who has time to track content for their web page? After all, once you get a few photos and descriptions on your site, it’s good to go, right? Not if it’s January and your photos page shows off sunshine and swimsuits. Unless, […]