BookingSuite Report: Traveler Trends 2016

2016 start

This three-part series will explore current trends in online booking behavior. The series also addresses how our property partners can adapt to the contemporary booker’s needs. Check back weekly for each new installment.  The stakes are high when it comes to booking travel. For many people, a trip is the largest discretionary purchase they’ll make […]


The Kids Are Alright

Millennials & Travel

Millennials that is. Millennials want quality writing and good photos for travel inspiration and bookings. Who knew that the online generation prefers good old-fashioned writing and photos when researching and booking travel? Millennials want quality content that inspires when looking for travel and hotel information. A recent Yahoo study has found that today’s Millennial travelers prefer […]


Can Your Hotel Handle The Baby Boomer Explosion?

Adventurous Baby Boomers

  Think you know which generation currently spends the most on travel? Is it skeptical Gen-Xers longing to ditch their cubicles for a tortured Parisian attic apartment? Good guess, but nope. How about giddy, spendthrift Millennials who prioritize experiences over things?  Not quite yet. Hint: It’s your mom. And mine! And about 76 million other […]


Pumpkin Spice Overkill: Holiday Marketing Do’s & Don’ts

holiday hotel marketing

In an affront to gourds everywhere, this year my local chain coffee shop started steaming up Pumpkin Spice Lattes on a balmy August 27th. I remember when pumpkins were respected harbingers of autumn; humble gateway gourds to more exotic seasonal delights. These days, Cucurbita maxima is pimped out a solid three weeks before the equinox. Misplaced […]


Get In The Know About 2014 Hotel Industry Trends

PeopleInLondonRailwayStation

Have we told you recently how much we love data? We’re kind of obsessed. But not in a Howard-Hughes-obsessed-with-germs-wearing-Kleenex-boxes-on-our-feet sort of way. We’re obsessed in a good way—in a get stuff done, make informed decisions sort of way. We recently surveyed hundreds of travelers in addition to scouring our platform’s anonymous customer data. We obsessively analyzed […]