The Active Rate Shopping Advantage

Rate shopping is a fundamental part of any revenue management strategy. Revenue managers track the competition’s pricing in meticulous detail—a daunting task. The complexity of the competitive landscape often turns rate shopping into a reactive pursuit, a mad scramble across direct channels, OTAs, and other outlets to retrieve quick, yet accurate information.

It doesn’t have to be this way. Think of rate shopping as a flow, an active strategy where the benefits compound to grow your business. In the following chart, learn how an active rate shopping strategy delivers credibility, guests, revenue, and market influence.

The Active Rate Shopping Advantage Infographic

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